Introduction and Welcome by Chair
Dr Rachel Hughes, Sports Council for Wales 6
The National Social Marketing Centre – Case Study
Alex Christopoulos, The National Social Marketing Centre 7
Theoretical understanding of Social Marketing
Veronica Sharp, The Social Marketing Practice 11
Discussion of why social enterprises are attracting more interest and why social marketing is particularly relevant to them – Support the thinking business
Dr Rory Ridley Duff & Sarai Barton, Sheffield Hallam University 12
Social Marketing – A history, useful principles and lessons transferable to the context of countryside recreation
Prof Simon Shibli, Sport Industry Research Centre 21
A case study of a field marketing project to promote the Sheffield Stop Smoking Service
Sheila Paul, Sheffield PCT 24
BDRC – Research to underpin Social Marketing initiatives followed by examples of campaigns done to illustrate
Alan Love, BDRC 25
Great Yarmouth PCT Case Study – Example of Mosaic in use
Bryony Elliot, Experian 36
SUPPORTING PAPERS
Appendix A – Programme 37
Appendix B – Speaker Biographies 39
Appendix C – Attendance List 44
Appendix D – Slide Handouts from all speakers 52