Welcome and Introduction 6
John Harrison, Sports Council for Wales
Corporate Support and Sponsorship: The Context 8
Richard Witt, Yorkshire Dales Millennium Trust
Methods of Attracting Sponsorship (paper not submitted) 17
Angela Gault, The Yorkshire Event Company
Corporate Sponsorship —The Public Sector Perspective 18
Lesley Reader, Countryside Commission
Corporate Sponsorship – A WWF Perspective 24
Patrick Chapman, WWF (UK) Ltd
The Corporate Perspective: Why We Sponsor and What We Sponsor 27
Graham Stewart Reed, Bass Leisure Retail
The New Forest A Case Study 31
Michael Seddon, Forest Enterprise
A Critical Assessment of Sponsorship: A Personal Perspective 37
Jamie Wallace, Freelance Enmronmental Researcher
Programme 44
List of Participants 45