ORN Conference 2025 ‘Outdoor Recreation as a Catalyst for Regenerative Tourism’

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Monday - Wednesday
16 - 18 June 2025

The Sill: National Landscape Discovery Centre (View on Google Maps)

Outdoor Recreation as a Catalyst for Regenerative Tourism: Harnessing outdoor recreation to renew, restore and regenerate tourism.

Outdoor Recreation as a Catalyst for Regenerative Tourism:

Harnessing outdoor recreation to renew, restore and regenerate tourism.

Outdoor recreation has a vital role to play in regenerative tourism across these Isles. This conference built on the ORN Action Plan 2022-2025, which called for cross-sector collaboration on sustainable tourism principles. Since then, the conversation has shifted from sustainability to regeneration—actively restoring landscapes, strengthening communities, and enhancing visitor experiences.

The Outdoor Recreation Network (ORN) hosted over 50 delegates at the 2025 annual conference ‘Outdoor Recreation as a Catalyst for Regenerative Tourism’ between the 16th and 18th June 2025 at The Sill in Northumberland National Park.

Outdoor recreation has a vital role to play in regenerative tourism across these Isles. This conference built on the ORN Action Plan 2022-2025, which called for cross-sector collaboration on sustainable tourism principles. Since then, the conversation has shifted to include from sustainability to regeneration – actively restoring landscapes, strengthening communities, and enhancing visitor experiences.

This two-day event brought the outdoor recreation and tourism sectors together to explore how outdoor recreation can drive regenerative tourism and establish key principles and best practices. It aligns with themes in the new ORN Action Plan 2025-2028, including Protecting Nature and Responsible Access, Climate Impact Management, Maximising Impact with Limited Resources, Inclusion and Diversity, and Sustainable Development.

Conference Speakers

John Watkins

Chief Executive |National Landscapes Association

Iain Robson

National Landscape Manager |Northumberland Coast National Landscape

Dr Nikolaos Pappas

Professor of Tourism Development and Crisis Management |University of Sunderland

Tom Backhouse

Director |CampWild

Ismail Kholwadia

Audience engagement & Cultural learning consultant |Focal Elements

Dr Brendan Paddison

Interim Dean and Associate Professor |York Business School

Dr Jason King

Senior Lecturer Physical and Outdoor Education |Leeds Beckett University

Shane Dineen

Environment & Planning Manager |Fáilte Ireland

Prof. Kate Dashper

Director of Research Degrees in the School of Events, Tourism and Hospitality Management |Leeds Beckett University

Tina Taylor

Project Officer |Forestry England

Keri Wallace

Founder |Girls on Hills

Paula Ward

Economic Infrastructure Development Specialist, Place & Enterprise Team |South of Scotland Enterprise

Prof Rhys Jones

Professor of Human Geography |Aberystwyth University

Duncan Wise

Tourism Officer |Northumberland National Park Authority

Carron Tobin

Founder and Exec Director |SCOTO CIC and ruralDimensions Ltd

Watch-on-demand – Pre Conference Webinar

On Thursday 15th May ORN hosted a pre conference webinar that well and truly lay the groundwork for the key themes and issues being explored at the upcoming conference. 

As the tourism and hospitality sectors navigate unprecedented change — from shifting demographics and technology to the rising demand for sustainability — regenerative tourism is emerging as a bold and necessary evolution. But what exactly is regenerative tourism, and why does it matter?  For the outdoor recreation sector, it’s especially important: outdoor spaces are where the principles of regeneration come to life — restoring landscapes, strengthening local communities, and creating meaningful, low-impact visitor experiences. By understanding regenerative tourism, the sector can help lead the way in shaping a more resilient and responsible future for both people and nature. 

This webinar led by experts from the University of Sunderland and Munster Technological University: 

* Introduced the fundamentals of regenerative tourism — what it means to move beyond sustainability to actively improving destinations, communities, and ecosystems. 

* Explored key drivers shaping today’s tourism landscape, from eco-conscious travellers to new business models.

* Shared practical examples of how businesses and communities are embracing regenerative practices.

* Highlighted tools, resources, and training opportunities to help organisations and practitioners start their regenerative journey. 

ORN Conference Planning Group

A special thank you to the following ORN Member organisations who have been supporting the development of the conference programme behind the scenes.

Watch-on-demand

Keynote presentation

Understanding market evolutions in tourism and emerging opportunities

Dr Nikolas Pappas – Professor of Tourism Development and Crisis Management, Director of Centre for Research in Tourism Excellence at the University of Sunderland, and the Co-Director of the Association of Tourism, Hospitality and Events Networks in Academia.

Keynote presentation

UK National Park Tourism Officer Working Group and its publication of the joint vision for regenerative tourism

Duncan Wise - Tourism Officer, Northumberland National Park Authority

Keynote presentation

Working on Coastal Uplands: Heritage and Tourism (CUPHAT) in Ireland and Wales and on LIVE (Ecomuseum)

Prof Rhys Jones – Professor of Human Geography, Aberystwyth University

Keynote presentation

Rewilding Tourism: Turning Big Ideas into Everyday Practice

Tom Backhouse - Founder, Camp Wild

Q&A with Day 1 Keynotes

Stars, Stories and Stewardship: How Festivals Can Spark Regenerative Tourism

Prof Brendan Paddison - Dean of York Business School, Professor of Tourism Geographies

Beyond the Brochure: A Joined-Up Visitor Economy for People and Planet

Paula Ward- Economic Infrastructure Development Specialist, Place and Enterprise Team, South of Scotland Enterprise.

Paths to Protection: Encouraging Responsible Access in Protected Landscapes

Dr Jason King – Senior Lecturer Physical and Outdoor Education Prof Kate Dashper – Director of Research Degrees in the School of Events, Tourism and Hospitality Management Leeds Beckett University.

Opening the Outdoors: Creating Equitable and Inclusive Outdoor Tourism for All

Ismail Kholwadia - Audience engagement and cultural learning consultant, Focal Elements

See our other
past events

A large number of post event resources are now available to watch-on-demand. This is only available for events from 2019 onwards

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