ORN Conference 2025 ‘Outdoor Recreation as a Catalyst for Regenerative Tourism’

Monday - Wednesday
16 - 18 June 2025

The Sill: National Landscape Discovery Centre (View on Google Maps)

Outdoor Recreation as a Catalyst for Regenerative Tourism: Harnessing outdoor recreation to renew, restore and regenerate tourism.

Add to Calendar 2025-06-16 2025-06-18 Europe/London ORN Conference 2025 ‘Outdoor Recreation as a Catalyst for Regenerative Tourism’

Outdoor Recreation as a Catalyst for Regenerative Tourism:

Harnessing outdoor recreation to renew, restore and regenerate tourism.

Outdoor recreation has a vital role to play in regenerative tourism across these Isles. This conference builds on the ORN Action Plan 2022-2025, which called for cross-sector collaboration on sustainable tourism principles. Since then, the conversation has shifted from sustainability to regeneration—actively restoring landscapes, strengthening communities, and enhancing visitor experiences.

The Outdoor Recreation Network (ORN) has opened up booking for the 2025 conference ‘Outdoor Recreation as a Catalyst for Regenerative Tourism’ taking place from the 16th – 18th June 2025 at The Sill in Northumberland National Park.

Outdoor recreation has a vital role to play in regenerative tourism across these Isles. This conference builds on the ORN Action Plan 2022-2025, which called for cross-sector collaboration on sustainable tourism principles. Since then, the conversation has shifted to include from sustainability to regeneration – actively restoring landscapes, strengthening communities, and enhancing visitor experiences.

This two-day event will bring the outdoor recreation and tourism sectors together to explore how outdoor recreation can drive regenerative tourism and establish key principles and best practices. It aligns with themes in the new ORN Action Plan 2025-2028, including Protecting Nature and Responsible Access, Climate Impact Management, Maximising Impact with Limited Resources, Inclusion and Diversity, and Sustainable Development.

Watch-on-demand Pre Conference Webinar

On Thursday 15th May ORN hosted a pre conference webinar that well and truly lay the groundwork for the key themes and issues being explored at the upcoming conference. Over 70 people registered to attend the webinar and we hope if you didn’t get the chance to attend you will enjoy watching it back on-demand using the links provided.

As the tourism and hospitality sectors navigate unprecedented change — from shifting demographics and technology to the rising demand for sustainability — regenerative tourism is emerging as a bold and necessary evolution. But what exactly is regenerative tourism, and why does it matter?  For the outdoor recreation sector, it’s especially important: outdoor spaces are where the principles of regeneration come to life — restoring landscapes, strengthening local communities, and creating meaningful, low-impact visitor experiences. By understanding regenerative tourism, the sector can help lead the way in shaping a more resilient and responsible future for both people and nature. 

This webinar led by experts from the University of Sunderland and Munster Technological University: 

* Introduced the fundamentals of regenerative tourism — what it means to move beyond sustainability to actively improving destinations, communities, and ecosystems. 

* Explored key drivers shaping today’s tourism landscape, from eco-conscious travellers to new business models.

* Shared practical examples of how businesses and communities are embracing regenerative practices.

* Highlighted tools, resources, and training opportunities to help organisations and practitioners start their regenerative journey. 

Conference Speakers

John Watkins

Chief Executive |National Landscapes Association

Iain Robson

National Landscape Manager |Northumberland Coast National Landscape

Dr Nikolaos Pappas

Professor of Tourism Development and Crisis Management |University of Sunderland

Tom Backhouse

Director |CampWild

Ismail Kholwadia

Audience engagement & Cultural learning consultant |Focal Elements

Dr Brendan Paddison

Interim Dean and Associate Professor |York Business School

Dr Jason King

Senior Lecturer Physical and Outdoor Education |Leeds Beckett University

Shane Dineen

Environment & Planning Manager |Fáilte Ireland

Prof. Kate Dashper

Director of Research Degrees in the School of Events, Tourism and Hospitality Management |Leeds Beckett University

Tina Taylor

Project Officer |Forestry England

Keri Wallace

Founder |Girls on Hills

Paula Ward

Economic Infrastructure Development Specialist, Place & Enterprise Team |South of Scotland Enterprise

Prof Rhys Jones

Professor of Human Geography |Aberystwyth University

Duncan Wise

Tourism Officer |Northumberland National Park Authority

Carron Tobin

Founder and Exec Director |SCOTO CIC and ruralDimensions Ltd

Pre ORN Conference Member Events - Monday 16th June 2025

ORN Executive Committee Meeting
19:00 - 21:00
ORN Member Meeting & Dinner
An opportunity to meet and network with other members of the Outdoor Recreation Network. Potential new members are also welcome to attend this dinner meeting if arriving early to the conference.

ORN Conference Day 1 - Tuesday 17th June 2025

09:30 - 10:00
Registration
10:00 - 11:00
Welcome, Keynotes and Q&A
Understanding market evolutions in tourism
Dr Papas – Professor of Tourism Development and Crisis Management, Director of Centre for Research in Tourism Excellence at the University of Sunderland, and the Co-Director of the Association of Tourism, Hospitality and Events Networks in Academia.
UK National Park Tourism Officer Working Group and its publication of the joint vision for regenerative tourism
Duncan Wise, Tourism Officer, Northumberland National Park Authority
Working on Coastal Uplands: Heritage and Tourism (CUPHAT) in Ireland and Wales and on LIVE (Ecomuseum)
Prof Rhys Jones – Professor of Human Geography, Aberystwyth University
11:15-11:30
Break
11:30 - 12:30
Presentations and Q&A
Stars, Stories, and Stewardship: How Festivals Can Spark Regenerative Tourism
Dr Brendan Paddison – Associate Professor and Associate Dean in the Business School, York St John University
Rewilding Tourism: Turning Big Ideas into Everyday Practice
Tom Backhouse – Founder, CampWild
Beyond the Brochure: A Joined-Up Visitor Economy for People and Planet
Paula Ward – Economic Infrastructure Development Specialist, Place & Enterprise Team, South of Scotland Enterprise
Opening the Outdoors: Creating Equitable and Inclusive Outdoor Tourism for All
Ismail Kholwadia - Audience engagement & Cultural learning consultant
12:30 - 12:45
Lunch, Site Visits and Workshops
12:45 - 14:45
Group 1 - Site Visits
Building in accessibility at Walltown Country Park – Northumberland National Park Authority
Hadrian's Wall and Housesteads Fort – National Trust and English Heritage
Group 2 - Workshops at The Sill
'Inclusive by design: embedding inclusion into regenerative outdoor tourism’ - Faciliated by Ismail Kondwani, Focal Elements
'Community-Led Approaches to Outdoor Tourism' - Faciliated by Caron Tobin, Director, Rural Dimesions: Founding member of SCOTO (Scottish Community Tourism)
14:45 - 16:45
Group 2 - Site Visits
Building in accessibility at Walltown Country Park – Northumberland National Park Authority
Hadrian's Wall and Housesteads Fort – National Trust and English Heritage
Group 1 - Workshops at The Sill
‘Landscapes and Regenerative Tourism – From Aspiration to Reality’ - Facilitated by John Watkins (National Landscapes Association) and Iain Robson (Northumberland Coast National Landscape)
Broadening regenerative tourism experiences through innovative partnerships by “Girls on Hills” - Facilitated by Keri Wallace (Founder, Girls on Hills) & Fiona Murray (Forestry and Land Scotland)
16:45 - 17:15
Day 1 Wrap Up
19:30 - 22:00
ORN Award Celebration Event and Dinner

ORN Conference Day 2 - Wednesday 18th June 2025

09:15 - 10:15
Keynotes and Q&A
Regenerative Tourism & Just Transition in the Peatlands
Shane Dineen – Environment & Planning Manager, Failte Ireland
‘Wild Kielder’ – tourism and rewilding at England's largest forest and the biggest man-made lake in Northern Europe
Tina Taylor, Project officer, Forestry England
Paths to Protection: Encouraging Responsible Access in Protected Landscapes
Dr Jason King – Senior Lecturer Physical and Outdoor Education Prof Kate Dashper – Director of Research Degrees in the School of Events, Tourism and Hospitality Management Leeds Beckett University
10:15 - 12:30
Site Visit and workshop on principles, tools and tactics to engage and apply regenerative tourism- your action plan!
12:40 - 12:55
Conference Wrap-Up and Close - Packed lunches to be supplied to enjoy at The Sill or taken with you on your journey home.

ORN Conference Planning Group

A special thank you to the following ORN Member organisations who have been supporting the development of the conference programme behind the scenes.

Non Member Ticket Options

These ticket options are from employees of organisations that are not currently members of the Outdoor Recreation Network (ORN).

ORN Conference 2025 (17th & 18th Only) - No Accommodation - £293

This ticket includes:
Access to the two-day conference and site visits as well as access to the ORN Award Celebration Event (17th).

ORN Conference 2025 (17th & 18th) - With Accommodation - Prices from £405.00

These tickets include:
Access to the two-day conference and site visits as well as access to the ORN Award Celebration Event (17th). This ticket also includes 2-nights accommodation (16th and 17th) onsite in the newly refurbished YHA.

ORN Member Ticket Options

These ticket options are from employees of organisations that are currently members of the Outdoor Recreation Network (ORN).

The primary contact for each member organisation has been emailed with instructions on how to claim their free conference tickets. You can find out who your organisation’s primary contact is by checking the Current Member listings linked below.

ORN Conference 2025 (17th & 18th only) - Without Accommodation or Member Meeting - £293

This ticket includes:
Access to the two-day conference and site visits as well as access to the ORN Award Celebration Event (17th).

'Access all areas' ORN Conference 2025 (16th - 18th) - With Accommodation - Prices from £438.00

These tickets include:
Access to the two-day conference and site visits, access to the Member Meeting and meal (16th) and access to the ORN Award Celebration Event (17th). These tickets also include 2-nights accommodation (16th and 17th) onsite in the newly refurbished YHA.

'Access all areas' ORN Conference 2025 (16th - 18th) - Without Accommodation - £326

This ticket includes:
Access to the two-day conference and site visits, access to the Member Meeting and meal (16th) and access to the ORN Award Celebration Event (17th).

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