As the tourism and hospitality sectors navigate unprecedented change — from shifting demographics and technology to the rising demand for sustainability — regenerative tourism is emerging as a bold and necessary evolution. But what exactly is regenerative tourism, and why does it matter?  

For the outdoor recreation sector, it’s especially important: outdoor spaces are where the principles of regeneration come to life — restoring landscapes, strengthening local communities, and creating meaningful, low-impact visitor experiences. By understanding regenerative tourism, the sector can help lead the way in shaping a more resilient and responsible future for both people and nature. 

Over 70 people registered to attend this inspiring Outdoor Recreation Network (ORN) pre-conference webinar that will lay the groundwork for the key themes and issues to be explored at our upcoming conference, Outdoor Recreation as a Catalyst for Regenerative Tourism, taking place 17th–18th June 2025 at The Sill, Northumberland National Park. 

Led by experts from the University of Sunderland and Munster Technological University, this webinar will: 

* Introduce the fundamentals of regenerative tourism — what it means to move beyond sustainability to actively improving destinations, communities, and ecosystems. 

* Explore key drivers shaping today’s tourism landscape, from eco-conscious travellers to new business models.

* Share practical examples of how businesses and communities are embracing regenerative practices.

* Highlight tools, resources, and training opportunities to help organisations and practitioners start their regenerative journey. 

This webinar is your chance to get up to speed on the fundamentals of regenerative tourism before we come together for the flagship event, Outdoor Recreation as a Catalyst for Regenerative Tourism. Taking place 16th–18th June 2025 at The Sill in Northumberland National Park, the conference will explore how outdoor recreation can help renew landscapes, strengthen communities, and enhance visitor experiences. 

The conference builds on the ORN Action Plan 2022–2025, which called for cross-sector collaboration on sustainable tourism – and looks ahead to the new ORN Action Plan 2025–2028, which embraces regeneration, climate impact management, inclusion, and sustainable development.