• Welcome by Chair, Marcus Sangster, Forestry Commission.
• The Case for Branding Outdoor Recreation, by Liana Dinghile, Dragon Consultancy.
• Social Marketing: the outdoor experience and its role in society, by Melanie Howard, Future Foundation.
• Understanding Your Market, by Tom Costley/Duncan Stewart, TNS.
• Branding Places: Active Exmoor, by Mike Bishop, Active Exmoor.
• Provenance and Place: Connecting with Consumers, by Simon Michaels, Director, f3.
• Branding for specific audiences: National Trust Progress on Market Segmentation, by Berry D’Arcy, National Trust.
• Active Places: Emerging Identities in the National Forest
(Social Scientific Research Project), by Jake Morris, Forest Research.