Cycling in the UK has undergone a renaissance over the past five years, with an increasing number of people taking to the streets of the UK by bike. Over the years there has also been an array of research into different areas of cycling and its associated benefits but no single overview of the cycling sector and its associated benefits. This report sets out to define the ‘cycling economy’ lying behind this growth in numbers. Structural, economic, social and health factors have caused a ‘shift in the sand’ in the UK, spurring an expansion in different areas of cycling and its associated benefits but no single overview of the cycling sector and its associated benefits. This report sets out to define the ‘cycling economy’ lying behind this growth in numbers. Structural, economic, social and health factors have caused a ‘shift in the sand’ in the UK, spurring an expansion in the cycling market with indications that this will be a longer-term trend. This growth in cycling participation has had the knock-on effect of bringing economic and social benefits to the UK. In 2010 the result was a gross cycling contribution to the UK economy of £2.9b.